In September this year, I produced and photographed a small outdoor commercial shoot in Switzerland — from the first idea to the final images.
The concept: to combine fashion and function in an authentic, natural setting that truly represents what modern outdoor wear stands for.I developed the concept, handled location scouting in the Swiss Alps, and built the entire team. We worked across different mountain locations to capture a mix of editorial aesthetics and commercial usability.The result was a set of possible campaign visuals that combine fashion, lifestyle, and the spirit of adventure in one story.